You’ve Been Greened

You’ve Been Greened is a print-based design project that critiques the growing trend of greenwashing in contemporary branding. It explores how sustainability is often reduced to a visual language - colours, textures, and keywords - rather than meaningful action. Using references to raw, physical materials such as ground, brick, and cracks, the project contrasts the honesty of the natural world with the superficial “green” layer applied by brands. Typography and print play a key role in exposing this tension, using layout, texture, and materiality to reveal what sits beneath polished, eco-friendly aesthetics. Rather than offering solutions, the project raises questions about authenticity, perception, and trust. It invites viewers to reconsider what “green” really means, and whether sustainability has become more about appearance than impact.